Impact on developing markets



 
 
Heineken operates in a wide range of markets. One of our challenges is to run our business in compliance to our own Values and Business Principles and in accordance with what can be expected from a reputable company. It is often a belief that in developing markets, international companies do not get the balance right between taking and giving benefit. Increasingly, as we and others develop and implement tools which better allow us to assess this, we are finding out the facts so that we can take action if we see that the balance is not right.

Among others, our actions are in a way related to the fields below:

Access to Health Care
Corporate citizenship
Employee rights
Business ethics
Local economic impact

For more information regarding our objectives, strategy and case studies on these topics, please click on the links above.