The difference between Heineken and many other companies is that we produce locally for the local markets in many countries. Thus, many countries benefit from our operations, our investments, the production of local raw materials, our training and educational efforts; the value chain that is connected with our industry.
In 2006, Heineken developed a uniform measurement tool to obtain a better insight into the elements that construct the local economic impact of the company. This tool is available for use by all our operating companies. We have conducted a pilot study in Sierra Leone and this study confirms that there are significant positive economic effects of our way of operating on economic activity, indirect employment and division of wealth. Another studie has been finalised in Greece. The results of these studies can be downloaded below.
As an integral part of society of our host countries, we have at least the moral obligation to enhance the positive impact of our presence and reduce as much as possible any real or potential negative impacts. Only this way it will result in mutual benefit for the local communities and for the company. As an active corporate citizen, we recognise the need to do everything we can to minimise the adverse impacts our operations have on local communities. The processes undertaken at our production units can disturb people living in their immediate vicinity; similarly, distribution of our products can exacerbate traffic problems.
Local operating companies are free to implement our policy in ways that meet the needs of the local community in which they operate. All Heineken companies have policies covering donations to, and non-financial support of, good causes, as well as non-commercial sponsorship.
As a general rule, it is our policy not to become involved in national or local politics.
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