Corporate citizenship



 
 
As an integral part of society of our host countries, we have at least the moral obligation to enhance the positive impact of our presence and reduce as much as possible any real or potential negative impacts. Only this way it will result in mutual benefit for the local communities and for the company. As an active corporate citizen, we recognise the need to do everything we can to minimise the adverse impacts our operations have on local communities. The processes undertaken at our production units can disturb people living in their immediate vicinity; similarly, distribution of our products can exacerbate traffic problems.
 
Local operating companies are free to implement our policy in ways that meet the needs of the local community in which they operate. All Heineken companies have policies covering donations to, and non-financial support of, good causes, as well as non-commercial sponsorship.
 
As a general rule, it is our policy not to become involved in national or local politics.

Our objectives

For Heineken to play a full role as an integral part of the societies in which we operate.

Our strategy

The vast majority of activities are carried out close to where the demand for support is, on a country level. The Heineken Group facilitates internal sharing of good and best practice, allowing our operating companies to learn from each other’s experiences.