Asia Pacific



 
 
Heineken's history in Asia Pacific stretches back some 75 years. Heineken remains committed to increasing its market share in this important region through a strategy of acquisitions and organic growth in key, fast-growing countries. In a large part of the region, Heineken operates through Asia Pacific Breweries (APB), its joint venture with Fraser and Neave.
  

2007 key figures
Revenue €m
597
EBIT (beia) €m
100
Heineken brand volume
3.9 million hectolitres
Consolidated beer volumes
7.4 million hectolitres

 
Consolidated beer volume grew by over 1 million hectolitres in 2007, driven largely by growth in Vietnam, New Zealand and Cambodia as well as the first-time consolidation of acquisitions in Vietnam. Consolidated beer volume as reported in the first half of the year included 0.35 million hectolitres in relation to the Chinese brewing group DaFuHao. For the full year 2007, DaFuHao is treated as an associated company and accordingly the beer volumes of the first-half of 2007 are excluded from the full year number.
 
Volume of the Heineken brand grew 11% to 3.9 million hectolitres, driven by strong growth in Vietnam, Taiwan, South Korea, Malaysia, China and New Zealand. Volume of the Heineken brand was lower in Thailand where a weaker economy and trade and advertising restrictions held back growth. The Heineken brand extended its position as the leading international premium beer in the region. Tiger beer expanded its international footprint further through the expansion of the number of export markets and the start of local production in Mongolia.
 
Revenue grew by a robust 6.7% and EBIT (beia) increased 5.5%, driven by higher volumes, strict cost control and a better sales and price mix. Profit growth was held back by the impact of weaker currencies against the euro, integration costs of recently acquired breweries and gestation expenses related to the greenfield breweries in the region. In addition, profit in 2006 was favourably affected by royalty restitutions. Breweries are under construction in India and Laos, whilst the brewery in Mongolia was completed in 2007.