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Asia Pacific | HEINEKEN's history in Asia Pacific stretches back some 75 years. HEINEKEN remains committed to increasing its market share in this important region through a strategy of acquisitions and organic growth in key, fast-growing countries.
HEINEKEN operates in the region through:
- Asia Pacific Breweries (APB), the joint venture with Fraser & Neave covering large parts of Asia and the Pacific Islands
- United Breweries Limited, the joint venture in India
- Export and licensing
2010 Key figures
| Full Year 2010 | Full Year 2009 | Total change % | Organic change % |
| Group beer volume, mhl |
24.3 |
14.4 |
+69 |
+6.2 |
| Consolidated beer volume, mhl |
1.3 |
2.7 |
-50 |
+4.0 |
| HEINEKEN Premium brand, mhl |
5.4 |
4.5 |
+18 |
+18 |
| Revenue, € m |
206 |
305 |
-32 |
+6.4 |
| EBIT (beia), € m |
122 |
103 |
+20 |
+44 |
| Operating Profit (beia) margin |
21.2% |
23.7% |
-250bp |
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* Group beer volume
Group beer volume in Asia Pacific grew on an organic basis, supported by robust economic growth. The total change in group beer volume reflects the first time inclusion of United Breweries Limited (UBL) in India. The total change in consolidated beer volume and operating profit margin is the result of the transfer of Multi Bintang Indonesia (MBI) and Grande Brasserie de Nouvelle-Caledonie (GBNC) from HEINEKEN to Asia Pacific Breweries (APB), HEINEKEN’s joint venture with Fraser & Neave in the region.
On an organic basis, EBIT (beia) increased 44%, reflecting higher volumes, increased pricing and lower input costs.
The HEINEKEN brand continued to grow across the region, reaching a significant milestone with more than 5 million hectolitres sold. This growth was driven by strong performances in Vietnam, Taiwan and China. Volume growth of the Tiger brand was driven by increased exports and introduction of the “Tiger Crystal” cold filtered lager variant. | | |
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