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| | | | Asia Pacific
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Heineken's history in Asia Pacific stretches back some 75 years. Heineken remains committed to increasing its market share in this important region through a strategy of acquisitions and organic growth in key, fast-growing countries.
Heineken operates in the region through:
- Asia Pacific Breweries (APB), the joint venture with Fraser & Neave covering large parts of Asia and the Pacific Islands
- United Breweries Limited, the joint venture in India
- Its own breweries in Indonesia and New Caledonia
- Export and licensing
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2009 key figures
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Revenue €m
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305
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EBIT (beia) €m
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103
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Heineken brand volume
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4.5 million hectolitres
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Group beer volumes
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14.4 million hectolitres
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| Consolidated beer volume |
2.7 million hectolitres |
Despite the challenging market conditions, revenue increased 9.3%. EBIT (beia) increased 59% or €38 million, mostly due to the strong performance in Indonesia and at Asia Pacific Breweries
Heineken® is by far Asia Pacific’s most preferred international premium beer, with a total volume of 4.5 million hectolitres. In addition, Heineken’s joint ventures have strong regional and local brands, including Tiger®, Kingfisher, Larue, Anchor, SP and Tui, leading in the markets where they operate.
Several markets in which Asia Pacific Breweries (APB) operates, suffered from weak consumer sentiment leading to lower beer consumption and a decline in Group beer volume.
Consolidated beer volume grew 1.4% as Multi Bintang Indonesia, Grande Brasserie de Nouvelle Caledonie and Taiwan performed well.
Volume of the Heineken brand grew 3.4%, mainly driven by strong growth in Vietnam, China, New Caledonia and Taiwan
On 7 December 2009, Heineken announced the intended transfer of its controlling interest in Multi Bintang Indonesia (MBI) and Grande Brasserie de Nouvelle-Caledonie (GBNC) to APB which transforms APB in an even more profitable business and a stronger platform for growth in South East Asia and the Pacific Islands. The transfer took place in February 2010.
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