Asia Pacific



 
 
Heineken's history in Asia Pacific stretches back some 75 years. Heineken remains committed to increasing its market share in this important region through a strategy of acquisitions and organic growth in key, fast-growing countries. 
 
Heineken operates in the region through:
  • Asia Pacific Breweries (APB), the joint venture with Fraser & Neave covering large parts of Asia and the Pacific Islands
  • United Breweries Limited, the joint venture in India
  • Its own breweries in Indonesia and New Caledonia
  • Export and licensing
  

2009 key figures
Revenue €m
305
EBIT (beia) €m
103
Heineken brand volume
4.5 million hectolitres
Group beer volumes
14.4 million hectolitres
Consolidated beer volume 2.7 million hectolitres

 
Despite the challenging market conditions, revenue increased 9.3%. EBIT (beia) increased 59% or €38 million, mostly due to the strong performance in Indonesia and at Asia Pacific Breweries

 

Heineken® is by far Asia Pacific’s most preferred international premium beer, with a total volume of 4.5 million hectolitres. In addition, Heineken’s joint ventures have strong regional and local brands, including Tiger®, Kingfisher, Larue, Anchor, SP and Tui, leading in the markets where they operate.
 
Several markets in which Asia Pacific Breweries (APB) operates, suffered from weak consumer sentiment leading to lower beer consumption and a decline in Group beer volume.
 
Consolidated beer volume grew 1.4% as Multi Bintang Indonesia, Grande Brasserie de Nouvelle Caledonie and Taiwan performed well.
 
Volume of the Heineken brand grew 3.4%, mainly driven by strong growth in Vietnam, China, New Caledonia and Taiwan
 
On 7 December 2009, Heineken announced the intended transfer of its controlling interest in Multi Bintang Indonesia (MBI) and Grande Brasserie de Nouvelle-Caledonie (GBNC) to APB which transforms APB in an even more profitable business and a stronger platform for growth in South East Asia and the Pacific Islands. The transfer took place in February 2010.