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Central and Eastern Europe | Central and Eastern Europe is HEINEKEN’s largest region by volume.
2010 Key figures
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Full Year 2010 | Full Year 2009 | Total change % | Organic change % |
| Group beer volume, mhl |
49.4 |
55.1 |
-10.2 |
-7.5 |
| Consolidated beer volume, mhl |
42.2 |
46.1 |
-8.5 |
-8.6 |
| HEINEKEN Premium brand, mhl |
2.3 |
2.5 |
-7.4 |
-7.4 |
| Revenue, € m |
3,143 |
3,200 |
-1.8 |
-6.6 |
| EBIT (beia), € m |
363 |
389 |
-6.7 |
-11 |
| Operating Profit (beia) margin |
10.9% |
11.6% |
-70bp |
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Group beer volume in the region was adversely affected by challenging, but gradually improving, economic conditions and higher excise duties. Higher volumes in Romania, Austria, Serbia, Germany and Belarus could not fully offset lower volumes in Russia, Poland, Greece, Hungary, Croatia and the Czech Republic. Volume of the HEINEKEN brand grew in Austria and Germany, but declined in Poland, Greece and Hungary.
EBIT (beia) in the region was 6.7% lower as the decrease in volume was only partly offset by cost reduction, improvement in price and sales mix and foreign exchange benefits, the latter primarily in Russia and Poland. The closure of two breweries and other efficiency improvements resulted in a productivity improvement and lower fixed costs. | | |
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