The Americas



 
 
Markets in the Americas developed well and saw continued growth. The position of the Heineken brand is strong and is further bolstered by the successful launch of Heineken Premium Light, the success of the FEMSA portfolio in the US and by strong performance in Latin America.
 

2007 key figures
Revenue €m
2,043
EBIT (beia) €m
278
Heineken brand volume
9.1 million hectolitres
Consolidated beer volumes
13.7 million hectolitres

 
With strong positions throughout the region, volumes of the Heineken brand grew by 5.9% to 9.1 million hectolitres. Consolidated beer volume grew 3.9%, mainly driven by Argentina, Canada and the United States. Both Canada and Brazil renewed the Heineken brand import and licence agreements respectively for 10 years. In the United States, its largest market, the brand is centrepiece of a combined Mexican and European beer portfolio, the two biggest categories in the import segment.
 
Revenue increased 3.4% to more than EUR2 billion, of which 8.8% was an organic increase. This was driven by price increases across the region and higher volumes in Argentina, Chile and the USA, which were only partly offset by the effect of the lower Chilean peso and Caribbean currencies. EBIT (beia) increased 4% as the much better operating performance was in part offset by the effect of unfavourable exchange rate fluctuations against the euro.