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The Americas | Reported 2010 figures in the Americas region include the beer operations of FEMSA as of 1 May 2010. These have now been successfully integrated into HEINEKEN.
2010 Key figures
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Full Year 2010 | Full Year 2009 | Total change % | Organic change % |
| Group beer volume, mhl |
47.2 |
18.7 |
+152 |
+0.4 |
| Consolidated beer volume, mhl |
37.9 |
9.4 |
+301 |
-2.5 |
| HEINEKEN Premium brand, mhl |
8.2 |
8.3 |
-1.4 |
-1.4 |
| Revenue, € m |
3,431 |
1,541 |
+123 |
-3.1 |
| EBIT (beia), € m |
651 |
273 |
+139 |
+9.8 |
| Operating Profit (beia) margin |
16.8% |
13.3% |
+350bp |
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Group beer volume in the region grew 0.4% on an organic basis. Volume growth in the Caribbean, Canada, Chile and Argentina more than offset lower volumes in the USA. Volume of the HEINEKEN brand performed well across most countries, largely offsetting lower brand volume in the USA.
Regional EBIT (beia), including the first time consolidation of the beer operations of FEMSA, more than doubled. The beer operations of FEMSA contributed €315m to the EBIT (beia) result for the region. On an organic basis, EBIT (beia) grew 9.8% as the effect of higher pricing and realised cost savings exceeded the impact of lower volumes.
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