Local economic impact



 
 
The difference between Heineken and many other companies is that we produce locally for the local markets in many countries. Thus, many countries benefit from our operations, our investments, the production of local raw materials, our training and educational efforts; the value chain that is connected with our industry.

Our objectives

It is our aim that all stakeholders better understand the economic dynamics of the way in which we conduct our business. Better insight into local economic impact enables stakeholders, including local management, to take informed decisions that are in the best interest of both the Company and the local economy.

Our strategy

In 2006, Heineken developed a uniform measurement tool. This tool is available for use by all our operating companies. At conferences and in other meetings, the use of the tool is promoted and information is given when needed. We have conducted a pilot study in Sierra Leone and this study confirms that there are significant positive economic effects of our way of operating on economic activity, indirect employment and division of wealth. Another studie has been finalised in Greece. The results of these studies can be downloaded below.

Case studies

Athenian Brewery Economic Impact Assessment
Sierra Leone Economic Impact Assessment (pilot)