Siep Hiemstra joined Heineken in 1978. The first six years he worked with Gedistilleerd en Wijngroep Nederland. He started in various commercial and logistic projects, culminating in Product-, Brand- and Category Manager. In 1985 he was appointed Area-, Export Manager Softdrinks with Heineken Export Department/Vrumona.
In 1989 Siep started his overseas career as Country Manager of Heineken Export in Seoul, South Korea. This was followed by several years as Commercial Manager with South Pacific Holdings in Papua New Guinea and as General Manager of Brasseries de Bourbon in Ile de La Réunion. In 1995 he returned to the Netherlands to take up the position of Deputy Director Central Africa for Heineken’s Africa/Middle East Cluster.
In 1998 he was appointed Regional Director SEA/Oceania with Asia Pacific Breweries Ltd. in Singapore. There he supervised New Zealand, Papua New Guinea, Malaysia, Thailand and Cambodia. In 2001 he became Director of Heineken Technical Services in Zoeterwoude. In October 2005 he was appointed Regional President. He is based in Singapore.
Education
Bachelor’s degree in Business Administration at the School of Higher Economic Studies, Rotterdam
Various international management programmes (Cambridge/IMD/Insead)
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