The Heineken 2005 Annual Report has been awarded the first prize of the League of American Communications Professionals LLC (LACP) in the ‘consumer consumables, food/beverages’ category.
The report has won the platinum award for excellence in the development of the organisation’s annual report and was also awarded gold for the best letter to shareholders. The team that worked on the report has also been recognised for developing one of the best reports in the world’s top-100 annual reports of 2005.
The Heineken Annual Report, designed by Addison Corporate Marketing in London, was rated best in class, heading category members like Cadbury Schweppes, Kellogg’s and Cola Cola, out of a total of almost 2000 entries, which made the competition especially tough.
The LACP is an internationally oriented organisation that encourages excellence in the practice of communications for large (listed) corporations, small business, non-profit organisations, educational institutions and government entities. Christine Kennedy, Managing Director of LACP, commented on the judges’ decision: “Heineken International’s annual report is, overall, superb. This year’s entry earns a total score of 97 out of a maximum of 99 points. The book’s overall creativity is superb, delivering a clear message about Heineken, its mission, recent accomplishments and prospects for the future”.
The narrative of the report is considered among the very best judged and the report proves to be remarkable in light of tremendous competition. Kennedy concludes her commentary: “In summary, we congratulate Heineken International and Addison Corporate Marketing on their work on this year’s annual report. We classify this book as being among the top 13 of all annual reports judged by LACP this year.”
Heineken International 2005 Annual Report reference information
Production and editing
Heineken N.V. Group Corporate Relations
Graphic design and electronic publishing
Addison Corporate Marketing Ltd, London
Text
CitySavvy, London/Amsterdam
Heineken International
Photography
Igor Emmerich, London,
Sascha Nowotka, London/Frankfurt
AP/Wide World Photos
Heineken International
Printing
Boom Planeta Graphics, Haarlem, the Netherlands
For more information, contact Gijsbert Siertsema at Group Corporate Relations, telephone +31 (0)20 5239 378 or e-mail gijsbert.siertsema@heineken.com
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