Brands

Heineken owns and manages one of the world's leading portfolios of beer brands. Our principal international brands are Heineken and Amstel. Heineken is positioned as a premium brand, except for our home market in the Netherlands. Its appeal is growing in many markets. Heineken is the leading beer brand in Europe and Amstel is the third largest. In Europe, Amstel is positioned in the mid-priced mainstream segment, the largest segment of the market, and is available in more than 90 countries around the world.

 

Heineken is still brewed by the same dedicated company that has been brewing Heineken beer for over 140 years. Its unique, unrivalled recipe has not changed. Because of rigorous standards, the high quality of Heineken beer is the same all around the world. No matter where you are, Heineken always signals the natural, refreshing vitality of the brew.

 

Heineken also owns and manages a strong portfolio of more than 120 top-selling brands that includes Cruzcampo, Zywiec, Birra Moretti, Murphy's and Star. We have a limited presence in the low-priced segment of the market and our international and local brands include lagers, specialty beers, light beers (low-calorie beers) and alcohol-free beers.

 

Read more about our corporate brands Heineken fact sheet or Amstel fact sheet. Search for brands by the region in which they are produced.