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Introduction | “We intend to maintain our long-term commitment to the overall sustainability of our company. Within our new approach for the next decade, our desire is to play a positive role in society and a leading role in our industry in building a sustainable future.”
Jean-François van Boxmeer
Chairman of the Executive Board/CEO
In April 2010 we introduced our ‘Brewing a Better Future’ programme. It is already providing the company with a road map to follow and reflects our integrated and long-term ambition to become an even greener business.
Challenging targets have been set. It is not going to be easy to meet them, but we are committed to doing so. There will be times when we need to strike a balance between our sustainability ambitions and the practical realities of running our businesses. But where we do need to make compromises we will do this with our long term vision in mind. Our firm belief is that the best way to make a positive impact is to grow our business. We want to use our position as the world’s most international brewer to help drive positive change and play our role in creating a better world in which we can all live and prosper.
Find out more about our strategy and our priorities which reflect the focus areas and initiatives within our sustainability programme worldwide.
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