It would be easy to think that having been recognised by others for our successful approach to sustainability and with the backdrop of the global economic crisis, we would choose another time to review our future commitment to society.
But that has never been the HEINEKEN way. Constant innovation on consistent themes to deliver long-term benefit is what we do best.
As a business, we recognise the need to balance our financial sustainability with playing a role in society. We believe our 'Brewing a Better Future' approach strikes the right balance and makes positive long-term commitments to investments in the environment, communities, people and partnerships.
Our JourneyOur journey is summarised by 'Brewing a Better Future' that reflects our intent, our values, our heritage and the plans we have put in place for our business.
Our AmbitionOur long-term ambition is “To be the greenest international brewer in the world”.
Three Strategic ImperativesWe have worked hard to define our material impact on society and our key externalities. In order to effectively address these, we have set out three strategic imperatives around which we have built our programmes:
- Continuously IMPROVE the environmental impact of our brands and business
- EMPOWER our people and the communities in which we operate
- Positively IMPACT the role of beer in society
Six Strategic InitiativesIn considering our future, we have created 23 programmes that - over the coming 10 years - will bring our words 'Brewing a Better Future' to life. In order to focus our efforts, we have grouped the 23 programmes into six core initiatives, our so called Sustainable Six:
- Green Brewer
- Green Commerce
- Engaging Employees
- HEINEKEN Cares
- Responsible Consumption
- Partnerships for Progress
Our EnablersTo make our journey real, we have taken some significant decisions that will enable us to fully integrate our plans within the business. These enablers are fundamental to delivering our vision and meeting our long-term ambition. The enablers we have defined are:
- Senior Management Incentives
- Reporting & Transparency
- Supplier Code
- Communication & Engagement
ScopeWe have defined the scope for our sustainability agenda as all operations where we have a majority share. This way, the scope of our financial reporting and sustainability reporting are fully aligned and we cover all businesses where we are able to fully implement our activities.
All targets and commitments are valid for the operations that were fully consolidated in 2009, meaning that in the future we will report on the progress for this group. We will of course roll-out our programmes to any potential acquisitions between 2010 and 2020: we will also report separately on the progress made in these companies as time goes by.