We are proud of being one of the world’s great beer companies and our three core values reflect our family roots and heritage. These values are based on our passion for beer and our imminent respect for our employees, business partners, customers, shareholders and all others who are connected to our Company. Our values are at the basis of and the guide for the way in which we conduct our business, and determine our policies on all subjects and issues.
Our core values are:
Respect for individuals, society and the environment
Heineken sees itself as an integral part of the local and global communities in which it operates. This not only means that we respect the laws and regulations of the countries where we are active, but is also means that we respect international laws and norms. First and foremost, Heineken acknowledges the fundamental human dignity and basic rights on which the Universal Declaration of Human Rights is based. This is reflected, among other things, in the respect we have for the differences in people, cultures and beliefs.
We are very much aware of our responsibility towards our operating environment: spearheads of our accountability management include our highly evolved alcohol and environmental policies.
Enjoyment: we bring enjoyment to life
Heineken makes life more enjoyable. We do this through brewing some of the world’s greatest beers and then marketing them responsibly through innovative sponsorships, advertising and promotions to adult consumers around the world. Our sponsorship portfolio, which spans sports, music and the arts, includes many positive events that contribute to the enjoyment of many. We also encourage this core value within the working life and atmosphere within the company.
Passion for quality
Heineken has a fundamental belief in the concept and delivery of quality in everything it does or produces. It goes without saying that this applies to our brands, but it is also reflected in our other activities such as our social and employment policies. We believe that through being a ‘quality’ employer and investing in our employees, we create benefit and value both for ourselves and our reputation and for those who work with us and depend on us for their livelihood.
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